Perkembangan Koperasi Sebagai Penggerak Pertumbuhan UMKM di Indonesia
Keywords:
MSMEs, Marketing Digital, Marketing Strategies, PangkalpinangAbstract
Cooperatives in Indonesia have a very large contribution in increasing MSMEs in Indonesia. Behind the excellent development of MEMEs, there are still around 70% of MSMEs constrained by capital aspects. This study aims to determine the development of cooperatives in supporting the growth of MSMEs in Indonesia. The method used in this research is descriptive with a qualitative approach with data collection techniques carried out by searching and compiling information from various source, such as books, journal, and research that has been done before. The result of this research show that the development of cooveratives makes a very important contribution in supporting the growth of MSMEs in Indonesia through funding that makes ie easier for people to run a business. Furthermore, this research is expected to be able to increase the role of cooperatives as a driver of the progress of MSMEs in Indonesia.
