Implementasi Bahasa Santun dan Pentingnya Etika Berbahasa Dalam Lingkungan Pendidikan ( Studi di STKIP Pangeran Antasari dan STIE Pangeran Antasari)

Abstract

This study aims to analyze the implementation of polite language and the importance of language ethics in higher education environments, with case studies at STKIP and STIE Pangeran Antasari. Using a mixed-method approach (qualitative and quantitative) that includes initial surveys, interactive workshops, practical simulations, and post-training evaluations, the research involved 58 respondents from various study programs. Initial survey results revealed that while 87.9% of respondents acknowledged the importance of language ethics, only 36.2% consistently applied it in daily practice. Workshop and mentoring activities significantly improved participants' understanding, with 82.7% able to distinguish between formal and informal communication contexts, and 70.6% reporting positive changes in applying polite language. However, challenges remained in digital communication, where only 48.2% of respondents consistently adhered to language ethics. The study highlights the gap between theoretical awareness and practical application while emphasizing the effectiveness of hands-on training approaches. These findings recommend integrating language ethics modules into curricula and developing clearer academic communication guidelines. This research contributes to the development of language policies in higher education, particularly in addressing digital communication challenges.