Pengembangan Olahan Kunyit Melalui Peningkatan Strategi Penjualan

Abstract

Empowering human resources in the era of the Industrial Revolution that is being faced is a very big challenge. The big challenges in question include the decline in the quality of human resources which can lead to a reduction in the quality of entrepreneurship. This condition is also no exception for small entrepreneurs. This empowerment can take the form of HR development, changes in HR behavior and HR organization. Many people assume that MSMEs only function to enrich a handful of investors and employees. In fact, MSMEs have the potential to help alleviate the unemployment crisis in Indonesia. Indonesian workers who still don't have jobs can be absorbed gradually. As we know, there are many things that can be used and processed to maintain life and even maintain the economy by becoming an entrepreneur or building a small business by utilizing natural facilities which have many benefits. There are many examples of businesses built by many people with the aim and benefits of what they sell, for example traditional herbal medicine businesses. There are still many people who still consume traditional herbal medicine even though it is in modern times. One example is traditional herbal medicine which is no longer foreign to Indonesian people, because traditional herbal medicine is a drink concoction that is often used as herbal medicine by local people, because it is traditional herbal medicine. made from natural ingredients, both from the leaves, the flesh/fillings, even the roots as well as the skin and stems of certain plants. Jamu is a traditional Indonesian medicine that comes from medicinal plants.  Parts of plants from natural ingredients that can be used to make herbal medicine include rhizomes, leaves, bark and fruit.