Praktik Bisnis Kreatif di SMK Negeri 8 Kota Tangerang Selatan

Abstract

In the current entrepreneurial landscape, creative business practices have emerged as a critical skill for vocational students,including those at SMK Negeri 8 South Tangerang City. The integration of creative entrepreneurship into the curriculum, focusing on providing students with practical opportunities to develop business ideas and strategies. Drawing inspiration from the success of Nadiem Makarim, the founder of Gojek, this study highlights the importance of innovative thinking, simple yet scalable business models, and the application of marketing strategies such as the 4Ps (Product, Price, Promotion, Place).The program implemented at SMK Negeri 8 incorporates project-based learning to foster student engagement and practical application. Activities include identifying local market needs, designing products or services, setting competitive prices, andcreating promotional campaigns using accessible tools such as Canva and CapCut. Students also learn basic financial management, focusing on capital allocation and sustainable profit strategies. Through this approach, the school aims to enhance students’ entrepreneurial skills, preparing them to identify and seize business opportunities in the real world. By integrating theory and practice, the program demonstrates that strategic management, creativity, and the willingness to take calculated risks are essential components of successful business ventures. This journal seeks to inspire vocational schools to adopt similar models, equipping students with the tools and confidence to navigate the dynamic business environment.