Peran Harga dan Gaya Hidup Terhadap Minat Konsumen Dalam Berbelanja Pakaian Bekas (Thrifting) Pada Pasar Pangkajene Kabupaten Sidenreng Rappang

Abstract

The phenomenon of purchasing second-hand clothing in traditional markets has emerged as an alternative consumption pattern driven by economic considerations, lifestyle preferences, and ethical values derived from Islamic economics. This study aims to analyze the influence of price and lifestyle on consumer purchase intention for second-hand clothing at Pangkajene Market, Sidenreng Rappang Regency, and to evaluate the compliance of such practices with Islamic economic principles. A qualitative descriptive approach was employed, combining semi-structured interviews with sellers and buyers, direct observation of market activities, and an extensive literature review to ensure data triangulation and validity. The findings reveal that price is a significant determinant of purchase intention, especially among lower to middle-income consumers, while the influence of lifestyle varies according to demographic and economic segmentation. Purchasing decisions are shaped not only by affordability and product quality but also by the perceived uniqueness and sustainability value of second-hand goods. The study further finds that market transactions largely adhere to Islamic economic principles, particularly honesty, fairness, and transparency, with sellers disclosing product conditions and engaging in voluntary price negotiations. This integration of empirical consumer behavior analysis with a normative Islamic framework highlights the relevance of ethical commerce in enhancing consumer trust and market sustainability. The implications suggest that competitive pricing strategies combined with ethical and sustainability narratives can strengthen market positioning and align with both economic and religious values. Future research could extend this work through quantitative testing across different regions and incorporate regulatory and environmental dimensions into consumer behavior models.