Sistem Informasi Manajemen : Peranan dalam Strategi Pemasaran Bisnis E-Commerce

Authors

  • WAHDATUN SANIA NASTI UNIVERSITAS NEGERI MEDAN Author
  • Sofia Adra Zain Universitas Negeri Medan Author
  • Adri Angga Harahap Universitas Negeri Medan Author

Keywords:

Management Information Systems, marketing strategy, e-commerce, Marketing Innovation, Marketing Efficiency

Abstract

Management Information Systems (MIS) have become a vital component in supporting marketing strategies for e-commerce businesses. MIS enables companies to analyze customer data in real-time, allowing them to tailor marketing strategies to dynamic market trends. This study employed a literature review approach, examining various relevant sources, including scholarly journals, to analyze the role of MIS in e-commerce marketing. The results show that MIS enhances marketing effectiveness by enabling more accurate data-driven analytics, increasing personalization, and improving marketing budget efficiency. MIS also fosters innovation in marketing campaigns, especially through automation and adaptation to consumer needs. The challenges of implementing MIS primarily lie in the complexity of integration and organizational readiness. However, when properly implemented, MIS significantly enhances the competitiveness of e-commerce businesses

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Published

2026-06-03

Issue

Vol. 2 No. 1 (2025): Call for Paper: April 2025

Section

Articles

License

Copyright (c) 2025 WAHDATUN SANIA NASTI, Sofia Adra Zain, Adri Angga Harahap (Author)

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